What is Wellness Online Program

In this chapter the author discusses several marketing principles and issues related to pitfalls and successes of Telehealth application in the case of a Web -based wellness program called Wellness Online Program (WOLP). WOLP takes a holistic approach to health or ‘wellness’ and runs for six weeks. It aims to help individuals to manage and improve their own wellbeing regardless of geographical location. Two groups have been recruited, doctor-referred group (DRG) and self-referred group (SRG). The acceptance of WOLP between the two groups was measured by using the technology acceptance model (TAM) at midway (Week 3) and study exit (Week 6). Findings show that the creation of WOLP to deliver wellness among individuals outside the primary healthcare environment is possibly cheaper, convenient, and more accessible than in the primary healthcare setting. However, issues regarding Web -based wellness program implementation are very important and it is crucial for service providers to thoroughly analyse as this will determine the success of the program.