What is Image Macro

On the basis of efforts to gain an advantage in a competitive environment, the rhetoric, as an ancient persuasion technique, has enabled companies and brand messages to reach the audience effectively. Internet memes are widely used in shaping digital rhetoric strategies as information units that reflect cultural tendencies and are rapidly disseminated by internet users in social media. It is aimed to draw attention to the products by developing certain properties of potentially unforgettable memes as effective mediums to spread messages. Market segments enable targeted messages to reach potential customers who likely respond positively to specific ads. Rhetoric strategies focus on making the memes more persuasive to these target groups, where stereotypes are transformed into effective mediums for transmitting messages.