Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Video clip

Encyclopedia of E-Business Development and Management in the Global Economy
A short video presentation.
Published in Chapter:
The Importance of Gender, IT Experience, and Media-Rich Social Cues on Initial Trust in E-Commerce Websites
Khalid AlDiri (University of Bradford, UK), Dave Hobbs (University of Bradford, UK), and Rami Qahwaji (University of Bradford, UK)
DOI: 10.4018/978-1-61520-611-7.ch070
The rapid advance of the Internet and global information technology has changed the way many people view shopping and undertake daily transactions. Despite the Internet advantages, the rate of Internet shopping remains low; commonly explained by a lack of trust in the new shopping mode (Kim & Tadisina, 2005). Consumer trust may be even more important in electronic transactions than in traditional forms, lacking the assurance provided in traditional settings through formal proceedings, receipts and face-to-face interactions. Since trust should play an essential role in online transactions, identifying the antecedents of a consumer’s trust is important in the context of Internet transactions so that consumers can feel relaxed and confident.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Music Branded Content: The Video Clip as an Advertising Medium at the Service of Automotive Brands
Audiovisual production made with the aim of disseminating a musical theme through television and the internet, this short piece offers a visual representation of a song. It is an audiovisual format that is widely consumed by the new generations.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR