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What is Impulsive Purchases

Chapter 105

Encyclopedia of E-Commerce Development, Implementation, and Management

A purchase behavior that occurs when customers feel a great desire to purchase a product without consideration of why and for what reason they are purchased.

Published in Chapter:

Understanding M-Commerce Quality and Its Impacts on Impulsive Purchasing Behavior: Insights from Indonesia

Muhammad Rifki Shihab (Universitas Indonesia, Indonesia), Fauria Bisara (Universitas Indonesia, Indonesia), Achmad Nizar Hidayanto (Universitas Indonesia, Indonesia), Kongkiti Phusavat (Kasetsart University, Thailand), and Ribut Purwanti (Universitas Indonesia, Indonesia)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

DOI: 10.4018/978-1-4666-9787-4.ch105

Full Text Chapter Download: US $37.50 Add to Cart

What is Impulsive Purchases

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