Davenport (1998) AU150: The in-text citation "Davenport (1998)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. proposes the term information management as a structured set of activities which include how companies get, distribute and use information and knowledge. This approach assumes a common basis for the process of management of information and knowledge. From the Decade of 80, the issue of information throughout the entire process of discussion of restructuring of organizational models. The emphasis of the Japanese model was the establishment of the management process, thorough in which information was deeply used for incorporation of innovations as for improvements, referencing in customers ' approach to quality products were incorporated into the organizational process. Instruments have been developed for the evaluation of processes in which information plays the central role. The business process reengineering of the information, marked by significant emphasis on the need to incorporate aspects linked to the technological component of the information area.
Published in Chapter:
The Marketing of Information and Knowledge Management
José Poças Rascão (Polytechnic Institute of Setúbal, Portugal)
Copyright: © 2017
|Pages: 29
DOI: 10.4018/978-1-5225-2394-9.ch005
Abstract
This chapter discusses the issues of customers´ satisfaction and needs, in terms of information, as a basis for the practice of marketing in information management. It underlines the arguments of the relationship between Marketing and information science. The main idea is that Marketing practice cannot occur without information about customers and to customers. This way, the relationship of marketing to information management, in information science, is emphasized. Likewise, the importance of the studies and research on Marketing of information, as philosophical approach of the information management process, is highlighted. The structure of the chapter synthesizes the existing academic work while seeking to generate new knowledge. Moreover, it presents the promotion and communication of information in organizations from the evolution of the concept of Marketing, in an integrated manner. Finally, the implications for future research are advanced.