Web-based service that facilitates social and special-interest networking. Such services provide electronic social spaces or social network sites designed to facilitate communication, collaboration and content sharing across networks of contacts. The most famous SNSs include genuine social network sites such as MySpace, Facebook, Tagged or Friendster and various kinds of special interest sites. Usually content-sharing sites and media communities, such as YouTube or Flickr, are also included in this category due to their social networking features.
Published in Chapter:
Innovation 2.0: Business Networks in the Global Innovation Ecology
Ari-Veikko Anttiroiko (University of Tampere, School of Management, Finland)
Copyright: © 2012
|Pages: 20
DOI: 10.4018/978-1-61350-168-9.ch031
Abstract
In this chapter we analyze business networks as a part of a multi-domain innovation ecology, which includes global production and innovation ecosystems, institutional network facilitators, and local communities and users. Their interplay is a reflection of the reconfiguration of inter-sectoral relations, in which business, government, and citizens may produce collaborative synergies and, thus, contribute to growth, competitiveness, and social development. Web 2.0 is not a panacea, nor does it bring benefits automatically. On the contrary, companies need to be sensitive to the network logic and partners’ orientations in order to maximize the innovation potential of global innovation networks facilitated by social network sites and other Web 2.0 tools and services.