This key aspect of innovation management includes organisational structure, processes, and infrastructure of the organisation. Having the right organisational structure is very important as it can help the organisation to be innovative and achieve its goals as well as ensuring its survival. Traditionally, most organisations are using hierarchical models in which decisions are taken in a top-down manner. This approach had faced some challenges especially in developing their digital strategies as per an adage that state for every products and services created by a company are reflected by their organisational charts and communication structures i.e. by having a traditional and hierarchical organisation in which the product development teams have a very thick layers with their users, project managers, and so on will mostly having a hard time to ensure acceptance of the products or services from the users.
Published in Chapter:
Human-Centered Design to Enhance the Usability, Human Factors, and User Experience Within Digital Destructive Ecosystems
Heru Susanto (Brunei University of Technology, Brunei & The Indonesian Institute of Sciences, Indonesia), Fahmi Ibrahim (Brunei University of Technology, Brunei), Saleem Haja Nazmudeen (Brunei University of Technology, Brunei), Fadzliwati Mohiddin (Brunei University of Technology, Brunei), and Desi Setiana (Ministry of Law and Human Right, Indonesia & University of Brunei Darussalam, Brunei)
Copyright: © 2021
|Pages: 19
DOI: 10.4018/978-1-7998-4787-8.ch005
Abstract
Human-centered design is an approach that focuses on involving the end user throughout the product development and testing process which can be crucial in ensuring that the product meets the needs and capabilities of the user, particularly in terms of user experience and safety. The structured and iterative nature of human-centered design can often be a challenge for the design team when faced with the necessary, rapid, product development life cycles associated with the competitiveness in the industry. This ensures that the needs of the user are taken into account throughout the design process whilst also maintaining a rapid pace of development, and its rationale before outlining how it was applied to assess and enhance the usability, human factors, and user experience within destructive digital ecosystem era. The authors encouraged a system approach such as human-centered design for prevention on further damages being done on data breaches through the application of each steps of the process.