Use innovation based on new or improved products, process, marketing strategies or organizational approaches to create or develop a new business model.
Published in Chapter:
Business Models for Digital Economy: Good Practices and Success Stories
Luisa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & CEFAGE, Universidade de Évora, Portugal), Michalina Jeleniewicz (Kozminski University, Poland), Piotr Franczak (Faculty of Management and Finance, Kozminski University in Warsaw, Poland), and Žofia Vanková (Faculty of Management, Comenius University in Bratislava, Slovakia)
Copyright: © 2021
|Pages: 21
DOI: 10.4018/978-1-7998-4099-2.ch001
Abstract
This chapter aims to provide a better understanding about how digitalization affects the business models and business strategies. To answer this question, this chapter presents a literature review complemented by case studies. From a business perspective, this study emphasizes the need to take into account the impact of the ever-changing digital environment on how it influences business strategy, and it categorizes the new business models with a special focus on platform businesses and displays some examples from the practice. The results also suggest that with the internet and the digitalization there were new, innovative business models created which attract new segments and create value in ways unimaginable in the past.