What is Insight Analytics

This chapter attempts to answer the question, “Why investments in analytics haven't always improved the performance?” The concept of strategic fit between retail analytics and retail supply chain is established. It argues that a strategic framework blending analytics and supply chain is imperative for superior performance over time. Such a framework helps to clarify goals of supply chain analytics and identify managerial actions that can improve supply chain performance in terms of desired goals. It also describes major obstacles that retailers need to overcome for making supply chain analytics a source of competitive advantage. This chapter is expected to provide a strategic understanding of retail supply chain analytics.