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What is Instagram

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
An online social media network platform for users to follow other profiles and share pictures and videos with their followers.
Published in Chapter:
Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
Tooba Ali Akbar (Qatar University, Qatar) and Hatem El-Gohary (Qatar University, Qatar)
DOI: 10.4018/978-1-7998-7192-7.ch013
Abstract
Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands on social media. Based on Speck's taxonomy of humour, this research aims to clarify whether online brand humour advertisements have an impact on consumer engagement on a visual social media platform like Instagram. This chapter analyses the influence of comic wit and satire on product involvement, brand familiarity and gender, and their impact on online consumer engagement on the social network platform. A survey was developed and distributed online and a total of 216 participants from Qatar voluntarily filled out the questionnaire. Data was then analysed using SPSS and structural equation modelling. Results provide evidence that both humour techniques have a significant impact on consumer engagement when product involvement is mediating their relationship. Managerial implications of the results and future research prospects are also discussed.
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#TextMeetsTech: Navigating Meaning and Identity Through Transliteracy Practice
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Social Media and Use of Technology in Higher Education
This is a free online photo sharing and social networking Website that allows users to upload, edit and share photos with other members through the Instagram Website, email, and social media sites such as Twitter, Facebook, Tumblr, Foursquare, and Flickr.
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The Youth's Way of Personal Branding as Bookstagrammers
Instagram is a social media application that was launched in October 2010. Instagram users can create content in the form of pictures and videos that other Instagram users can view. Instagram users can post content to their feeds and stories for others to engage with it by liking, commenting, saving, and sharing the post. One of its highlight features is beautifying the content using various filters to make it look more attractive.
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Social Media Marketing Strategies in the Lingerie Industry: The Case of Valentine's Day Campaign in Spain
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Investigating Social Media Addiction in the Context of Digital Storytelling
It is a social media platform that works using Web 2.0 infrastructure and focuses on visual communication.
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Machine Learning in Text Analysis
A video and photo sharing social site owned by Facebook.
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Changing Consumer Buyer Decision Process in the Context of Instamoms
Populer social media platform where people can freely share their contents and connect with other people.
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Voyeurism in Social Networks and Changing the Perception of Privacy on the Example of Instagram
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. An account's posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations, and view trending content. Users can “like” photos, and follow other users to add their content to a feed.
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Instagram's Marketing Strategy of the Main Fast Fashion Brands: Best Practices to Improve Customer Engagement
Online photo-and video sharing social network platform that was acquired by Facebook in 2012.
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Are We Part of the Problem?: Teacher Preparation Programs, Educational Technology, and the Mis-Education of Future Teachers
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They Won't Teach You This in School: Education in Type 2 Diabetes Mellitus, a Social Media Campaign
A social network in which users can publish through images and short videos. Description of which could be included.
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Influencers and Travel Agencies in the Focus of Influencer Communication: An Evaluation of Brand Collaborations
One of the most popular social media platforms. It is often preferred in influencer collaborations.
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The Importance of Implementing Big Data Analytics Concepts in Companies
Is an application for processing and sharing photos via mobile phones. The application is available at no cost, and through it is possible to post photos on many social networks. It is used for both private and business purposes.
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How Small Companies Used Shopstreaming in Their Fight for Survival in a COVID-19 Scenario: Case Studies from Brazil and Portugal
Is an American photo and video sharing social networking service. Users can like photos and follow other users to add their content to a personal feed.
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Social Networks: The New Medium of Advertising – Instagram Case
The name of a social networking service for taking, changing, and sharingphotographs and video.
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Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination
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Smart E-Communication Through Smart Phones
It is a photo, video sharing networking service on mobile which enables its users to share publicly or privately.
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More Than a Thousand Words!: Emoji Engagement on Turkish Airline Instagram Pages
A social networking site that enables its users to create or share photos, videos, and stories.
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Cultural Approach to Mitigate COVID-19's Impact: Comparative Perspective
An American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger and originally launched on iOS in October 2010.
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Tactile Sensations in E-Retailing: The Role of Web Communities
An online photo-sharing application and social network platform that allows users to edit and upload photos and short videos through a mobile app.
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Is Somebody Spying on Us?: Social Media Users' Privacy Awareness
Instagram is a photo and video sharing social networking service.
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Identity Design and Identities Exhibited in Social Networks: A Review Based on Instagram Influencers
Instagram, a photo sharing application created by the endeavors of two entrepreneurs at the end of 2010, mainly enables the sharing of photos in mobile devices on social networks.
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Social Media Advertising: A Dimensional Change Creator in Consumer Purchase Intention
Instagram is a well-known photo and video-sharing social networking site and smartphone application. Since its October 2010 introduction, it has grown to rank among the most popular social networking sites worldwide. Instagram users can interact with other users by leaving comments, liking posts, and sending private messages in addition to uploading, editing, and sharing images and videos.
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How to Communicate SDG 12 in Social Media: The Case of Distribution Channels
Social network with 2,000 million users who share content in image, text or video format. The main valuable point of Instagram is picture content and during the last years it has grown a lot. In Spain, it is the most important social media platform, after WhatsApp, the messaging app. It belongs to the technology conglomerate known as Meta.
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Social Media Analytics: Opportunities and Challenges for Cultural Tourism Destinations
Mobile-first photo-sharing platform focused on visual content, with 1 billion users. Very popular for sharing travel experiences.
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Digitalization of Labor: Women Making Sales Through Instagram and Knitting Accounts
It is an application that allows users to share images, photos, and videos. Instagram is very popular around the world.
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