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What is Institutional Pedophilia

Chapter 21
Handbook of Research on Children's Consumption of Digital Media
A definition used for the advertising concept that exploits the child's body.
Published in Chapter:
Consumption Ideology Constructed on Body and Sexualization in Kids Wear Advertisements
Rabiya Saltık (İstanbul Kavram Meslek Yüksekokulu, Turkey)
Copyright: © 2019 |Pages: 22
DOI: 10.4018/978-1-5225-5733-3.ch021
Abstract
In this chapter, children's advertisements are problematized. The victims of advertisements are not only adults but also children. The identities of girls and boys, those used in children's clothing advertisements, are worrying because in these advertisements girls and boys are separated from their children identities and identified according to their sexual roles as men and women. The chapter makes a semiology analysis of an advertisement and reveals the identity of the child who became a sexual commodity.
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