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Search the World's Largest Database of Information Science & Technology Terms & Definitions

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Below please find a list of definitions for the term that
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What is Integrated Marketing Management (IMM)

Chapter 83

Encyclopedia of Information Science and Technology, Third Edition

Software solutions managing and coordinating marketing activities within digital and physical platforms. IMM also provides cost planning and impacts efficiency management.

Published in Chapter:

Omni-Channel Retail Information Systems

Torben Tambo (Aarhus University, Denmark)

Source Title: Encyclopedia of Information Science and Technology, Third Edition

Copyright: © 2015 |Pages: 9

DOI: 10.4018/978-1-4666-5888-2.ch083

Full Text Chapter Download: US $37.50 Add to Cart

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