Digital/virtual assistant with the most advanced cognitive abilities and analytical skills derived from the application of deep learning and the generation of algorithms capable of learning on its own from patterns in data as opposed to pre-programmed instruction.
Published in Chapter:
Intelligent Assistants and the Internet of Things as the Next Marketing Landscape
Edward Forrest (University of Alaska, Anchorage, USA), Christina McDowell Marinchak (University of Alaska, Anchorage, USA), and Bogdan Hoanca (University of Alaska, Anchorage, USA)
Copyright: © 2021
|Pages: 15
DOI: 10.4018/978-1-7998-3473-1.ch142
Abstract
This entry explores the ramifications of this latest technology platform shift. Just as the Web precipitated the emergence of e-commerce and the smartphone enabled the explosion of social media, the advent of a voice-based interface that allows people access to, communication with, and control of most anything in our world—via the IoT. Accordingly, the objectives of this entry are threefold: review the findings of these initial, and other related articles, in the context of their relevance to the changing business/ marketing landscape defined by voice based interface (VBI) to a world connected to an Internet of Intelligent Things (IoIT); understand the technical specifications and broad-based applications of VBI will be delineated along with the ramifications occasioned by the global diffusion of the IoIT; and, explore the ramifications of this new landscape will be examined through analyses of the most prominent examples of digital assistants that are in use or development.