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What is Interactive Television (ITV)

Encyclopedia of Multimedia Technology and Networking, Second Edition
TV that involves the user in a greater capacity than traditional analogue TV broadcasts. Users are able to purchase goods via their TV and remote control, request further information from advertisers, play games, participate in quiz shows, and so forth.
Published in Chapter:
A New Framework for Interactive Entertainment Technologies
Guy Wood-Bradley (Deakin University, Australia)
DOI: 10.4018/978-1-60566-014-1.ch143
The relative infancy of digital television technology (and as a correlative, iTV, or, interactive television) in Australia offers an excellent opportunity for the examination of potential issues regarding the acceptance and take-up of new technologies. This work will explore the design and development of a new paradigm for digital interactive television (DiTV) being interactive digital vision (iDV) in which the television is no longer the focal point, but rather, the possibilities for potential interactivity and engagement with such technologies. The premise of this research is firmly founded in the acknowledgement of the specific elements required to provide a truly interactive experience. These fundamental elements are referred to as the “3 E’s”: engagement, enrichment, and entertainment.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Multimedia Standards for iTV Technology
Describes any number of efforts to allow viewers to interact with television content as they view. It is sometimes called interactive TV, iTV, idTV, or ITV (Lugmayr, Niiranen, & Kalli, 2004).
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K-12 Schools and Online Learning
A course broadcast between two or more remote locations that allows instructor and students to interact in real time.
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