What is Intercoder Reliability

The analysis of media content is not an integral part of the critical political economy of communication. The reasons can be understood in their historical contexts. Nonetheless, there is a case to be made that there exists an urgent need to remedy this state of affairs. Given existential threats to the planet, especially global warming and the possibility of nuclear war, it is more urgent than ever that critical political economists engage in one of the main characteristics of their subfield, praxis, and find ways to connect to citizens and stimulate them to become active in the public arena. This chapter argues that one way to do so is to produce content analyses of media coverage of current important political issues. By showing citizens evidence of the many problems with mainstream, often commercial media, citizens will be more likely to become involved in movements that aim at radical reform of media and politics.