What is Internal Marketing

1.

The Management philosophy of promoting the firm and its policies to employees as if they are the (internal) customers of the firm. Learn more in: Augmenting Transcultural Diffusion through Knowledge Management: The Critical Role of Internal Marketing

2.

Is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy. Learn more in: The Role of Technologies in Relationship Management and Internal Marketing: An Approach in the Health Sector

3.

Is the promotion of a company's objectives, products, and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy. Learn more in: Communication and Marketing in the Fight Against Racism in the Sports Context: A Theoretical Reflection on European Football

4.

Internal marketing views employees as internal customers and states that they should be targeted in the same way as external customers. The major aim of internal marketing to enhance employees’ engagement, identification and advocacy towards the overall goals of the organization. As these mostly appear to be important in services, internal marketing was initially termed within service industry. Learn more in: Employer Branding in the Digital Era

5.

It is the promotion of a company’s objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy. Learn more in: The Management of Social Media and the Relationship With the Client From the Perspective of the Managers of Small Hotels in a City in Brazil

6.

It is a marketing concept that considers not only the buyers of the product but also the employees as customers. Learn more in: Adaptation and Validation of the Employer Attractiveness Scale for the Air Transport Industry: Attracting Future Employees