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What is Social Spectrum

Universal Codes of Media in International Political Communications: Emerging Research and Opportunities
Loose term often used to describe divide between population in the contexts of differences and/or interactions.
Published in Chapter:
International Political Communication: New Challenges and Old Uncertainty
DOI: 10.4018/978-1-7998-3808-1.ch001
The first chapter serves as an introduction to international political communication and associated terms. It dwells upon the difference of political communication in international relations and international political communication, also showing the functions and typology of the phenomenon, focusing especially on how connected international political communication is to media and how this connection further intensifies with time due to globalization processes and technological advancements of last few decades. Among the objectives attempted by the chapter is to introduce the reader to all crucial concepts of international political communication before moving in swiftly to its relation with universal codes of media in the very next chapter.
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