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What is Internet Marketing Objective

Chapter 54
Encyclopedia of E-Business Development and Management in the Global Economy
is the achievement toward which marketing efforts are directed, it can be the sale of products or services, brand awareness, or return of investment. It can be measured as dollar amount made, number of items sold, number of clicks obtained per unit amount of impressions.
Published in Chapter:
Integrated Optimal Procedure of Internet Marketing
Lan Zhao (Chongqing University, China and SUNY/College at Old Westbury, USA)
Copyright: © 2010 |Pages: 8
DOI: 10.4018/978-1-61520-611-7.ch054
Abstract
The article focuses on how to integrate all the phases of Internet marketing process into a seamless pipeline. The current techniques used in three main phases: (1) customer targeting; (2) ads piece designing; and (3) marketing budget allocation, are described in detail to reveal the cohering inside of searching optimal marketing strategies.
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