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What is Internet Phenomenon

Encyclopedia of Information Science and Technology, Fourth Edition
An occurrence on the internet about somebody: a website, or a picture that for some reason captures the attention of numerous internet users and develops a craze that fast-spreads through the internet.
Published in Chapter:
Internet Phenomenon
Lars Konzack (University of Copenhagen, Denmark)
DOI: 10.4018/978-1-5225-2255-3.ch697
Abstract
Internet phenomenon is a new field of research. An internet phenomenon is an occurrence on the internet about somebody, a website, or a picture that for some reason captures the attention of numerous internet users and develops a craze that fast-spreads through the internet. The most common internet phenomenon is an internet meme, but also internet celebrities, political campaigns, or simply something out of the ordinary. Internet phenomenona have often been compared to folklore and urban legends; however there is one significant difference in that folklore was passed on in an oral culture of illiterates. Internet on the other hand sharing are mostly done among 21st Century literates and often stored on servers for other people to see. In this sense sharing internet phenomenona are closer to chain letters except the internet technology makes the process a lot easier and faster and may spread globally within minutes.
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