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What is Interplay

Chapter 11
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
A connection of shifting meaning between two different elements. Here, the inter-connected relationship between the visual and the textual elements.
Published in Chapter:
From Overlay to Interplay: Subverting the Message and Creating the Surreal With Augmented Reality
Nina Lyons (Technological University Dublin, Ireland) and Matt Smith (Technological University Dublin, Ireland)
Copyright: © 2021 |Pages: 24
DOI: 10.4018/978-1-7998-6605-3.ch011
Abstract
This chapter explores the unique characteristics of AR as a visual communication medium while also considering the diverse and potentially powerful meanings that can be created by using it in conjunction with established visual communication devices such as posters. The chapter evaluates a number of current projects that have utilised this type of digital narrative. It also explores the theories of visual communication to understand how posters communicate in order to leverage the same techniques for AR. Using three case studies, the authors examine how AR, when used in conjunction with a printed poster, can subvert the original meaning of the poster to create a new meaning for the viewer and ultimately create the surreal.
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