What is Interpretive Structural Modeling (ISM)

The paper aims to identify barriers to e-Application in the agri-food supply chain in India and helps in developing mutual relationship of these barriers using interpretive structural modeling (ISM) technique. The barriers are identified using secondary sources and expert opinions. The paper is a blend of theoretical framework and practical application and employs structural analysis to draw an interventional roadmap to facilitate the use of e-Application in the agri-food supply chain. The research shows that there exists a group of barriers having a high driving power and low dependence requiring maximum attention. These barriers are strategically important for e-Applications. This paper provides a useful insight to the policymakers and stakeholders by focusing on those key barriers which are important for effective e-Application in the agri-food supply chain.