Utilizations of market resources that are not easily seen by others or whose cultural connotations are disputed. This means that these forms of consumption are meaningful only to the individual consumer in question. In-between visible and invisible consumption is inconspicuous consumption, where consumption is visible to a small number of consumers who have been socialized into the subtle codes necessary to discern meaning.
Published in Chapter:
Theorizing Less Visible Forms of Fandom: Practices, Assemblages, Liquidity, and Other Directions
Jack Coffin (University of Manchester, UK) and Alison M. Joubert (University of Queensland, Australia)
Copyright: © 2020
|Pages: 23
DOI: 10.4018/978-1-7998-1048-3.ch011
Abstract
This chapter seeks to contribute to the current theorizations of fandom by focusing on the less visible forms that are excluded from the current conceptualizations. The current research contributions to fandom have without a doubt been invaluable in providing theoretical understandings of fan consumption. However, they have largely focused on the stereotypical fan who engages in cumulative, communitarian, and conspicuous expressions of their fandom, thereby largely ignoring the less visible forms of fandom. This chapter aims to begin the construction of an inclusive conceptual counterbalance of fandom theorizations by problematizing the current conceptualizations and providing three potential avenues through which future researchers can explore fandom in a broader way: practice theory, assemblage theory and liquid consumption. In setting this research agenda, the chapter concludes with phenomenological, structural, methodological, managerial, critical, and ethical considerations for future fandom research.