What is Involvement

This research-based chapter investigates the impact of organizational culture on organizational performance in the context of Malaysian healthcare industry during the COVID 19 pandemic. The study developed a framework based on Daniel Denison's organizational culture model with organizational culture as second order contrast comprised of factors namely adaptability, involvement, consistency, and mission. The data was collected from 202 healthcare professionals working in hospitals in Malaysia. Data collection was conducted using self-administered online questionnaire measuring items on Likert scale of 1-7. The data were purified and assessed for its reliability and normality using SPSS 22. This then was followed by confirmatory factor analysis, validity assessment and structural equation modelling using AMOS 24 software. The results of the research exhibited that the proposed model has appropriate fit and organizational culture has a direct strong positive impact on organizational performance.