What is iPhone

Mobile devices are rapidly becoming the most common interface for accessing network resources (Hall 2008). By 2015 the average 18-year old will spend the majority of their computing time on mobile devices (Basso 2009). These trends directly affect institutions of higher learning. Many universities are offering learning initiatives and m-services designed to distribute content and services to mobile devices. In this chapter, we report findings from an exploratory, longitudinal study at Abilene Christian University, where incoming freshmen received their choice of an Apple iPhone or iPod touch. Our findings indicate that users’ device selections were affected by their perceptions of the costs of the devices, the devices’ relative characteristics, and the social influence of parents. We also found that users’ attitude, satisfaction, and confidence about their device selection varied across devices, with iPhone users having more favorable perceptions. The chapter concludes with recommendations for mobile learning initiatives and directions for future research.