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What is IT/IS Adoption

The Role of Knowledge Transfer in Open Innovation
When users/enterprises are presented with a new technology or system, a number of factors influence their decision about how and when they will use it: perceived usefulness (degree to which using a particular system would enhance performance); perceived ease-of-use (degree to which using a particular system would be easy); etc. Because uncertainty exists in the mind of decision makers with respect to the successful adoption of it, people have attitudes/intentions toward trying to learn to use it prior to initiating efforts directed at using.
Published in Chapter:
Knowledge Transfer Conditioning by the Communication Processes in the IT/IS Area
Adriane Setti (Foundation of Social Studies of Paraná, Brazil) and Silvia Brito Fernandes (University of Algarve, Portugal)
Copyright: © 2019 |Pages: 21
DOI: 10.4018/978-1-5225-5849-1.ch003
This chapter addresses the communication between information technology/information systems (IT/IS) professionals and their users in the corporate environment of the city of Curitiba (Brazil). The main goal was to analyze the communication processes and their pitfalls to knowledge transfer in this area. The study is exploratory considering that the desired number of responses was not reached. Results show that professionals have a communication whose terms make difficult users to understand them. Although it is not intentional, respondent professionals do not facilitate their understanding, what creates a knowledge bias between them. Conclusions suggest that professionals be formally prepared for customer service and manage their approach as user-cantered. Professionals need to be clear to users, in order to guarantee them confidence. Respondent users recognize the importance of IT/IS for their lives and companies; thus they expect professionals to share and explain well their actions/choices.
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