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What is Joint Venture

Localizing Global Marketing Strategies: Emerging Research and Opportunities
A business venture between two or more parties that allows them to retain their identity. For example, BMW and Toyota work together on research related to fuel cells yet retain their identity.
Published in Chapter:
Expanding Into New Worlds
DOI: 10.4018/978-1-7998-0957-9.ch001
Abstract
International business communities will not automatically accept the tenets of a foreign nation's business ideals. It is imperative for business owners to truly understand the environment that they wish to communicate their business efforts to in an effort to garner consumers. Through market research strategies like environmental scanning and descriptive research, companies can better understand their potential customer base and build strategies towards gaining market share. Business leaders must strategize the systems used and tailor their efforts to specific audiences. Communities are different and global market strategies should differ as well according to audience. In this book, readers will learn the fundamentals of global market research and its relationship to the business-to-consumer market while gaining access to a number of resources.
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Foreign Direct Investment in the Cement Industry of Turkey: Overall Contribution by Multinational Businesses and Potential Impacts on the Economy
Is a legal business agreement between two or among more parties to develop a new business entity and pool their resources in order to develop a new competitive product or to access a new market with an advantageous position. Partner to a joint venture share the risk, expenses, assets and revenues.
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Escape Room for Organisation Design: International Development of Nude Project
According to Daft, a joint venture is a form of business collaboration in which two or more organisations come together to work together on a specific project or activity. These organisations retain their legal independence and identity, but share resources and risks in the joint venture. Joint ventures are often used to leverage the knowledge, resources, and capabilities of several organisations in pursuit of common goals or to enter new markets together ( Daft, 2011 ).
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Market Entry Strategies
A domestic and international company pair together in a joint venture. Both partners contribute funds, jointly own the business, and have joint control over it. The foreign partner typically contributes knowledge of the new market, access to networks and contacts in business as well as access to other local company resources like real estate and regulatory compliance. Because they are riskier and less flexible than other alternatives, joint ventures demand a bigger commitment from companies. In many nations, especially those where foreign-owned enterprises are taxed more heavily than domestically owned businesses, joint ventures may provide tax advantages.
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Internationalization in the Hotel Industry and Modes of Entry
Is another growth vehicle available to hotel/business companies. These types of agreements are considered as legal contracts whose ownership and management of the organization are shared by more than one organization and are normally used when the benefits outweigh the additional costs.
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