Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Keywords

Handbook of Research on Foundations and Applications of Intelligent Business Analytics
Keywords are topics and concepts that define the subject of your content. They're the words and phrase that people type into search engines, also termed as “search queries,” in terms of SEO. These are your primary keywords if you distil everything on your page down to simple words and phrases—all the pictures, video, copy, and so on.
Published in Chapter:
Big Data Analytics for Search Engine Optimization in Intelligent Business
Isakki Alias Devi Paramasivam (Ayya Nadar Janaki Ammal College, India) and Selvakumar Anthonyraj (Ayya Nadar Janaki Ammal College, India)
DOI: 10.4018/978-1-7998-9016-4.ch007
Abstract
Big data has a massive impact on the world today, publicly and in the business province. SEO (Search Engine Optimization) is one of the areas of intelligent business marketing that is continuously affected by the insights. Big data makes it easier for search engines to analyze the content and deliver results that are relevant to user needs. Search engine optimization takes into account how search engines work, the computer-programmed algorithms that govern look search engine behavior, what users search for, and the actual search keywords submitted into search engines. Search engines are always preferred by their targeted audience. Big data analytics is obliging to increase website traffic. This really helps to apply intelligence in business areas. This chapter deals with big data analytics for SEO in intelligent business.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Discovering Behavioural Patterns within Customer Population by using Temporal Data Subsets
Data Mining, Fuzzy logic, Fuzzy expert system, Scoring, Churn, Survival analysis, Cox regression, SNA, Segmentation, Customer relationship management.
Full Text Chapter Download: US $37.50 Add to Cart
Corpora, Cognitive Styles, English Content-Specific Vocabulary and Academic Language at University Level
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR