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What is Klout Score

Encyclopedia of Information Science and Technology, Fourth Edition
A Klout score is a numerical measure on the scale of 1 to 100 that measures how influential an individual is in an online social network setting. The higher the Klout score the more influential the individual is considered. For example, is a person influential in getting others to buy a product or sign up for a service.
Published in Chapter:
Social Media Credit Scoring
Billie Anderson (Ferris State University, USA) and J. Michael Hardin (Samford University, USA)
Copyright: © 2018 |Pages: 10
DOI: 10.4018/978-1-5225-2255-3.ch620
Abstract
This book chapter provides an overview of credit scoring and discusses how credit scoring is evolving within the context of social media. The main focus of the chapter is how financial institutions have begun incorporating a credit applicant's social media activity such as Facebook and Twitter into the risk associated with a financial loan. Traditional financial organizations such as FICO to relatively new start-up companies such as Lenddo are highlighted; the way in which these companies are incorporating big data sources such as social media data into their loan-making decisions are discussed.
Full Text Chapter Download: US $37.50 Add to Cart
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Credit Scoring in the Age of Big Data
A klout score is a numerical measure on the scale of 1 to 100 that measures how influential an individual is in an online social network setting. The higher the Klout score the more influential the individual is considered. For example, is a person influential in getting others to buy a product or sign up for a service.
Full Text Chapter Download: US $37.50 Add to Cart
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