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What is Personalization Approach

Handbook of Research on Modern Educational Technologies, Applications, and Management
Personalization is a 'person-to-person' approach; meaning that knowledge is closely related to the person who developed or holds it and is shared through face-to-face contact. This approach is more closely associated with tacit knowledge.
Published in Chapter:
Knowledge Management in University-Software Industry Collaboration
Marcello Chedid (University of Aveiro, Portugal) and Leonor Teixeira (IEETA / DEGEIT, University of Aveiro, Portugal)
DOI: 10.4018/978-1-7998-3476-2.ch028
Abstract
The university-software industry collaboration relationship has been represented a key resource, to the extent that together they can more easily promote technological development that underpins innovation solutions. Through a literature review, this chapter aims to explore the concepts and the facilitator or inhibitor factors associated with the collaboration relationships between university and software industry, taking knowledge management into account. This chapter is organized as follows. In the first section, the authors briefly introduce university, software industry, and knowledge management. The following section, based on the literature reviewed, provides a critical discussion of the university-software industry collaboration relationship, knowledge management in knowledge intensive organizations or community, and knowledge management in collaboration relationship between these two types of industries. Finally, in the rest of the sections, the authors point to future research directions and conclude.
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