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What is Knowledge of the Hosting Country

Chapter 115
Encyclopedia of E-Commerce Development, Implementation, and Management
The concept of knowledge of the hosting country has also been applied in the e-commerce literature ( Hadjikhani, et al., 2011 ; Hwang, et al., 2006 ). In an international online context ( Hadjikhani, et al., 2011 ) it has been shown that consumers are affected by Country-Of-Origin (COO) when it comes to trusting an e-vendor or not.
Published in Chapter:
An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior
Pingjun Jiang (La Salle University, USA) and David B. Jones (La Salle University, USA)
Copyright: © 2016 |Pages: 16
DOI: 10.4018/978-1-4666-9787-4.ch115
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