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What is Mimetic Desire

Chapter 4
Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
Desire that is copied from the perceived desires of others.
Published in Chapter:
Mimetic Desire as Illustrated in The Joneses
David J. Burns (Kennesaw State University, USA)
Copyright: © 2019 |Pages: 15
DOI: 10.4018/978-1-5225-6120-0.ch004
Abstract
Individuals' participation in the marketplace has exceeded all projections. As opposed to a leisure-based utopia that was predicted by many, even with most basic needs being satisfied, most individuals continue to strive to obtain more and more income to participate in the marketplace at progressively higher rates. This chapter examines this seemingly counter-intuitive reality. Specifically, this phenomenon is explored within the theories of Rene Girard, where the concept of mimetic desire is discussed and advanced as a primary motivation behind most present-day consumption. The movie, The Joneses, is the used as an avenue to illustrate the theories of Rene Girard. Several conclusions are drawn.
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