Leisure tourism refers to take a break from daily routine life. Leisure tourists usually enjoy beauty and nice hotels and resorts, enjoy atmosphere of beaches. The most popular activities of leisure tourism include social tours, cultural tours, religious tours, family tours, sports tours, and medical tours.
Published in Chapter:
Constraints of Business Tourism and Proposed Remedies: China-Pakistan Economic Corridor-Based View
Muhammad Waseem Bari (Lyallpur Business School, Government College University, Faisalabad, Pakistan) and
Sadia Shaheen (Government College University, Faisalabad, Pakistan)
Copyright: © 2020
|Pages: 17
DOI: 10.4018/978-1-7998-3142-6.ch001
Abstract
Business tourism is the oldest form of tourism in human history. Business tourism is based on four types of activities i.e. meetings, incentives, conferences, and exhibitions (MICE). The inbound business tourism performs a significant role in the economic growth and development of any country. The objectives of this chapter are as follows. First, to highlight the key constraints of inbound business tourism in Pakistan. Second, possible and suitable remedies to resolve these constraints. Third, to explain the importance of inbound business tourism from the perspective of the China-Pakistan economic corridor (CPEC). The present chapter divides the constraints of business tourism in Pakistan into four levels, namely: state-level constraints, government level constraints, industrial level constraints, and individual-level constraints. This study proposes different remedies against different levels of constraints such as an establishment of an international platform of business tourism of Pakistan.