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What is Lenovo

Chapter 22
Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations
Lenovo is not just another technology company. We make the technology that powers the world’s best ideas. We design tools for those who are driven by accomplishment. We are the company that powers the people who Do. The engine that helps them Do more. Do better. Do what’s never been done. And we are united in the quest to help our users defy the impossible.
Published in Chapter:
Using Innovative Internal Communication to Enhance Employee Engagement
Karen Mishra (Campbell University, USA), Aneil K. Mishra (East Carolina University, USA), and Khaner Walker (Lenovo, USA)
Copyright: © 2019 |Pages: 24
DOI: 10.4018/978-1-5225-8516-9.ch022
Abstract
This chapter examines the innovative internal communication practices of Lenovo, a $45 billion Fortune Global 500 technology company. In particular, this study examines how this company uses internal communication to promote collaboration and engagement across dispersed employees' teams. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by extending its use of digital communication. Lenovo has been a leader in the use of social media at work and is now innovating its communications to include a mobile app. This chapter describes how Lenovo has developed both its intranet and its new mobile app and how innovative internal communication can promote engagement and collaboration.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 17
Leadership Communication, Internal Marketing, and Employee Engagement: A Recipe to Create Brand Ambassadors
Lenovo is not just another technology company. We make the technology that powers the world’s best ideas. We design tools for those who are driven by accomplishment. We are the company that powers the people who Do. The engine that helps them Do more. Do better. Do what’s never been done. And we are united in the quest to help our users defy the impossible.
Published in Chapter: Leadership Communication, Internal Marketing, and Employee Engagement: A Recipe to Create Brand Ambassadors; From: Handbook of Research on Effective Communication, Leadership, and Conflict Resolution
Full Text Chapter Download: US $37.50 Add to Cart
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