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What is Licensing

Chapter 2
Origin and Branding in International Market Entry Processes
This involves giving another company the right to produce and sell the company’s products or services in a new market in exchange for a fee or royalty.
Published in Chapter:
Market Entry Strategies
Oindrila Chakraborty (J.D. Birla Institute, India)
Copyright: © 2023 |Pages: 40
DOI: 10.4018/978-1-6684-6613-1.ch002
Abstract
The chapter aims to explore different modes of market entry strategies in international markets for market expansion against the relevant competition, and also to investigate different entry strategy-based examples to discover the corporate uniqueness which could build up a specialised distribution and supply chain management for their competitive advantage. At times it may help to nurture product or the corporate image. This study will explore different components of market entry strategies like exporting, franchising, contracting, joint venture, licensing, technology transfer, international subcontracting, turnkey, mergers and acquisition, and foreign direct investment.
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Chapter 1
Expanding Into New Worlds
To authorize the usage of and rights to business intangible property in exchange for a fee. For example, some companies are allowed to use cartoon characters on their clothing and in turn pay a royalty fee.
Published in Chapter: Expanding Into New Worlds; From: Localizing Global Marketing Strategies: Emerging Research and Opportunities
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Chapter 10
R&D Competition, Cooperation, and Microeconomic Policies
The granting of the use of patented intellectual property to a third party (the licensee) by its owner (the licensor) in exchange of a payment.
Published in Chapter: R&D Competition, Cooperation, and Microeconomic Policies; From: Handbook of Research on Comparative Economic Development Perspectives on Europe and the MENA Region
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Chapter 15
Creative Commons: Demand of the Time
It is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor.
Published in Chapter: Creative Commons: Demand of the Time; From: Technological Advancements in Library Service Innovation
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Chapter 8
Technology Transfer Process in Brazil: An Overview of the National Context
The process of legally granting permission to use a product or technology to another party, typically in exchange for a fee or royalties. The license specifies the terms and conditions of use, including restrictions and limitations.
Published in Chapter: Technology Transfer Process in Brazil: An Overview of the National Context; From: Handbook of Research on Perspectives on Society and Technology Addiction
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