What is Life Time Value (LTV)

E-commerce has become a daily activity in human life. In it, the opinion and past experience related to particular product of others is playing a prominent role in selecting the product from the online market. In this chapter, the authors consider Tweets as a point of source to express users' emotions on particular subjects. This is scored with different sentiment scoring techniques. Since the patterns used in social media are relatively short, exact matches are uncommon, and taking advantage of partial matches allows one to significantly improve the accuracy of analysis on sentiments. The authors also focus on applying artificial neural fuzzy inference system (ANFIS) to train the model for better opinion mining. The scored sentiments are then classified using machine learning algorithms like support vector machine (SVM), decision tree, and naive Bayes.