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What is Like

Strategies and Tools for Managing Connected Consumers
Social Media has the option of “liking” or “disliking” a content being shared. This is expressed via a small icon made available with the content and can take many forms (thumbs-up or down, emoji, etc.). The number of likes or dislikes or any other similar emotion denotes how general public has reacted to the contents.
Published in Chapter:
Ethical Issues With the Use of Social Media in the Connected Business World
Ali Shafiq (Taylor's University, Malaysia)
Copyright: © 2020 |Pages: 10
DOI: 10.4018/978-1-5225-9697-4.ch017
Abstract
With the dawn of social media, the world of communication and interaction changed tremendously. It transformed altogether many other aspects of life – businesses, education, philanthropy, to name a few. However, with a phenomenon of such grand proportions came the associated problems of comparable stature. This chapter deals with some of the most compelling problems which social media brought. It highlights how these problems occur, their consequences, and what should be done to minimize the effects. It is hoped that after reading this chapter the users of social media will exercise caution; the practitioners will play a more responsible role while the theorists will be able to propose novel but practical solutions to these problems.
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