Information about the geographical position of an active mobile device which can be obtained independently of the mobile network via technologies such as GPS (Global Positioning Service), or can be supplied by the mobile network itself (e.g. using the Cell ID technology).
Published in Chapter:
Mobile Gaming: Perspectives and Issues
Krassie Petrova (Auckland University of Technology, New Zealand)
Copyright: © 2010
|Pages: 12
DOI: 10.4018/978-1-61520-611-7.ch079
Abstract
Mobile gaming (mGaming) belongs to the category of mobile entertainment applications. It is widely adopted in some countries –for example in Japan (Baldi & Thaung, 2002; Chan, 2008) and is fast becoming a popular and profitable mobile commerce service (Kleijnen, de Ruyter, & Wetzels, 2003; Paavilainen, 2004, p. 133). In 2006, the revenue from phone games in Europe alone reached US$6 billion (Fritsch, Ritter, & Schiller, 2006). It is predicted that worldwide mGaming revenues will continue to grow with Asia-Pacific markets contributing significantly to the growth (Paul, Jensen, Wong, & Khong, 2008).