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Below please find a list of definitions for the term that
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What is Logo

Chapter 703

Encyclopedia of Information Science and Technology, Fourth Edition

A graphical element composed of a symbol and/or organization name.

Published in Chapter:

Visual Identity Design for Responsive Web

Sunghyun Ryoo Kang (Iowa State University, USA) and Debra Satterfield (California State University – Long Beach, USA)

Source Title: Encyclopedia of Information Science and Technology, Fourth Edition

DOI: 10.4018/978-1-5225-2255-3.ch703

Abstract

Responsive Web Design, a flexible that works for multiple screen sizes and devices, has changed the web eco system. However, maintaining a strong and consistent visual identity in a responsive web design is challenging because of nature of its flexible or liquid layout and navigation. The purpose of this study is to identify design strategies for managing the visual identity of a site, the placement of images, and navigation methods that work consistently across the framework of responsive websites and devices.