Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Luxury Product

Chapter 12
Leveraging Computer-Mediated Marketing Environments
A high-priced product with specific attributes that trigger customers’ emotions and emotional purchase respectively.
Published in Chapter:
Online Service Failure: Understanding the Building Blocks of Effective Recovery Strategy
Yllka Azemi (Indiana University Northwest, USA) and Wilson Ozuem (University of Cumbria, UK)
Copyright: © 2019 |Pages: 16
DOI: 10.4018/978-1-5225-7344-9.ch012
Abstract
Digital media literature suggests that social media has eased the process of conceptualizing the customer, inclusive of their perception of fairness in the recovery provision. This is because individuals in social media reveal personal information and engage in online conversation and online communities. However, the inherited risk in social media such as the rapid spread of online negative word-of-mouth and the ease of switching behavior to other online providers no longer permits superficial understanding of customers' perception of failure-recovery experiences. Drawing on extant conceptual theories, the current chapter examines online failure and recovery strategies and argues that effective recovery strategies not only enhance the development of marketing communication programs but act as an effective tool for customer retention.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR