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What is Management Fashion

Handbook of Research on Knowledge-Intensive Organizations
A concept describing swings in popularity of specific management techniques and of related management bestsellers, approaches to organizational change, consulting services and software solutions. Management fashions differ from management theories as they are centered around pseudo-scientific concepts, usually promoted by consultants and summarized with buzzwords.
Published in Chapter:
Knowledge Management and IT Research and Analysis Firms: Agenda-Setters, Oracles and Judges
Krzysztof Klincewicz (University of Warsaw, Poland)
Copyright: © 2009 |Pages: 17
DOI: 10.4018/978-1-60566-176-6.ch010
Abstract
The chapter discusses the role of IT Research & Analysis firms in the diffusion of knowledge management. The research is based on content analysis of reports and research notes concerning knowledge management, issued by the most influential analyst firm Gartner in years 1997-2003. It identifies three predominant roles of analysts: agenda-setters (focusing the public discourse on selected issues), oracles (offering ambiguous promises) and judges (selecting concepts, technologies and vendors). While critically evaluating the influence of IT Research & Analysis firms, the chapter documents important passages in the history of knowledge management.
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