What is Marginal Costs

This chapter contributes to theoretical debates in the study of the economics of cultural heritage conservation. In particular, it deals with the economic analysis, the effects, and the normative aspects of decision making on the preservation of artistic and historical heritage. The different concepts of conservation (re-use, restoration, preservation) are discussed from an economic and historical perspective. A formalised model is presented to ground the analysis. The most relevant dilemmas characterising the issue are studied on this basis. The impossibility of deriving optimum solutions from the market is argued together with the arbitrariness of all non-market decisions on this subject. The rejection of the current definition of conservation as “preservation” on economic grounds is therefore suggested, given its pure ideological nature.