Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Marketing 2.0

Chapter 15
Encyclopedia of E-Commerce Development, Implementation, and Management
The one that focuses on the customer to establish an emotional bond between him and the product or service.
Published in Chapter:
E-Commerce: The Effect of the Internet and Marketing Evolution
Neus Soler-Labajos (Open University of Catalonia, Spain) and Ana Isabel Jiménez-Zarco (Open University of Catalonia, Spain)
Copyright: © 2016 |Pages: 16
DOI: 10.4018/978-1-4666-9787-4.ch015
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 115
Marketing 4.0 and Internet Technologies in the Tourism Industry Context
The second era of Marketing based on social networking sites which consumer is the focal point for the company.
Published in Chapter: Marketing 4.0 and Internet Technologies in the Tourism Industry Context; From: Encyclopedia of Organizational Knowledge, Administration, and Technology
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 11
Exploratory Investigation Into Globalization and Linkages Among ICTs and Usages Within SMEs Environments in Cambodia
It refers to the new generation of marketing ideas emerging from the Internet era. The expression became popular in 2005 along with the idea of Web 2.0. It is a buzzword that forms part of the business jargon of corporate work environments pertaining to new means of marketing.
Published in Chapter: Exploratory Investigation Into Globalization and Linkages Among ICTs and Usages Within SMEs Environments in Cambodia; From: Impact of Globalization and Advanced Technologies on Online Business Models
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR