What is Marketing Communication

1.

Marketing communications is the “promotion” part of the “marketing mix” or the “four Ps”: price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication. Learn more in: Augmented Reality Advertisements in Tourism Marketing

2.

Marketing communications is the “promotion” part of the “marketing mix” or the “four Ps”: price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication. Learn more in: Advertising in Games: Advergaming Applications in the Tourism Industry

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Messages delivered by the firm with commercial purposes in order to sell its products by developing a solid relationship with the customers. Learn more in: Micro-Blog and E-Commerce Strategy: Investigating the Linkages

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Main part of a company’s marketing efforts to convey messages about the products and the brands they sell. Learn more in: Marketing Semiotics in the Digital Age

5.

Marketing communications is the activity undertaken by organization as part of their marketing strategy. The term promotion is used interchangeably with marketing communications. Learn more in: Social Enterprise Marketing Communication

6.

Marketing communication is a concept that encompasses all the interaction of the products or services that the companies have to sell their products and services to the buyers. Learn more in: Visuality in Corporate Communication

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The messages and the related media channels used by a firm to communicate with its market. Learn more in: Managing the Integrated Online Marketing Communication

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All the promotional elements of the marketing mix, used to communicate messages to a targeted audience and to contribute to the growth of the marketing performance. The marketing communication is a mix of activities such as: to inform the consumers, to send powerful and persuasive messages, to influence consumers’ buying decision, to maintain the brand awareness and to help remembering brands, to launch new products or services. The main purpose of all marketing communications is to construct a positive attitude through language and signs. Learn more in: Integrated Marketing Communication and the Ethics of Advertising

9.

Can be defined as the methodologies and tactics adopted by the brands to convey the messages in a unique and creative manner to their existing and prospective customers about their offerings of products and services. Learn more in: Real-Time Marketing as a New Marketing Approach in the Digital Age: A Study on the Brands' Social Media Sharing in Turkey

10.

Messages and/or promotions delivered through one or more mediums to communicate with the target market(s). Learn more in: Differences that Matter: A New Framework for Evaluating Marketing Communication Effectiveness in Online Social Gambling