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What is Marketing Ethics

Chapter 18
Handbook of Research on Effective Advertising Strategies in the Social Media Age
The subject and study of ethical concerns regarding marketing practices.
Published in Chapter:
Advertising Ethics in the Social Media Age
Tanses Yasemin Gülsoy (Beykent University, Turkey)
Copyright: © 2015 |Pages: 18
DOI: 10.4018/978-1-4666-8125-5.ch018
Abstract
Advertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general. New media tend to give rise to new ethical situations. This chapter aims to examine the issue of advertising ethics in the social media and offer suggestions for resolving some of the ethical concerns raised by social media advertising.
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Chapter 18
Facilitating Trust: The Benefits and Challenges of Communicating Corporate Social Responsibility Online
Moral constraints, values, and expectations of right and/or virtuous conduct that apply to those engaged in promoting a product or service to consumers.
Published in Chapter: Facilitating Trust: The Benefits and Challenges of Communicating Corporate Social Responsibility Online; From: Handbook of Research on Business Ethics and Corporate Responsibilities
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Chapter 13
Ethical Business Marketing: The Practices to Compete Successfully in Business
It entails consciously incorporating moral good and evil into the organization's marketing decision-making, behaviour, and practice.
Published in Chapter: Ethical Business Marketing: The Practices to Compete Successfully in Business; From: Data-Driven Approaches for Effective Managerial Decision Making
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Chapter 9
Marketing Ethics: Digital Transformation and Privacy Ethics
It means that marketing activities are realized within the framework of moral and ethical values and by considering the interests of the society.
Published in Chapter: Marketing Ethics: Digital Transformation and Privacy Ethics; From: Multidisciplinary Approaches to Ethics in the Digital Era
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