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What is Marketing-Mix

Chapter 532
Encyclopedia of Information Science and Technology, Third Edition
Mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market.
Published in Chapter:
Marketing Technology Products and Services Using Key Concepts and Current Trends
Eric Viardot (EADA Business School, Spain)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-5888-2.ch532
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