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What is Marketing Plan

A strategic document that will serve to identify the position occupied in the market, set goals and how they will be achieved, all the resources that are needed and expected results. The purpose of this Plan is to enable entrepreneurs to capitalize its resources, spreading the information on the goods and services they provide and channeling the profits derived from such use for their own funding. Learn more in: Marketing and Marketing Plan for Information Services

A document outlining proposed marketing strategies. Learn more in: Marketing Library Services to Distance Learners

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