Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is MAU (Monthly Active Users)

Chapter 618
Encyclopedia of Information Science and Technology, Fourth Edition
A social networking service metric that counts the number of users who perform at least one activity (sending a message or reading a message) on the platform in one month period of time.
Published in Chapter:
Short History of Social Networking and Its Far-Reaching Impact
Liguo Yu (Indiana University – South Bend, USA)
Copyright: © 2018 |Pages: 10
DOI: 10.4018/978-1-5225-2255-3.ch618
Abstract
This chapter describes the evolution of social networking together with its supporting technologies. Most popular social networking service providers, such as Facebook, Tencent, Twitter, and Sina Weibo are described with their market and financial data. The new business and new social relations built on social networking platforms are introduced and their impacts are discussed. The future trends of social networking are also illustrated based on the potential development of related emerging technologies. The objective of this chapter is to help readers understand the impact of technology on the functioning, evolution, and variation of socializations.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR