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What is Online shopping

Chapter 10

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Any activity involving purchase through internet.

Published in Chapter:

Shipment Tracking, Delivery Speed, and Product Presentation as Antecedents of Repurchase Intention: Predictors of Online Shopping Repurchase Intention

Urvashi Tandon (Chitkara University, India)

Source Title: Handbook of Research on the Platform Economy and the Evolution of E-Commerce

DOI: 10.4018/978-1-7998-7545-1.ch010

Abstract

The chapter aims at understanding the predictors of attitude and repurchase intention with online shopping in India by using signaling theory. This research validates shipment tracking, delivery speed, and product presentation as new predictors influencing attitude towards online purchase. It also validates trust as a mediator between attitude and repurchase intention. Data was collected through a self-administered and structured questionnaire targeting online shoppers in North Indian states. A sample of 519 online shoppers was considered in this research. Structural equation modelling (SEM) was used to evaluate the interrelationships among constructs. To examine the hypothesized relationships, path analysis was carried out. The findings of the chapter revealed that delivery speed and product presentation had a significant positive impact on attitude towards online shopping. In contrast, shipment tracking emerged as non-significant antecedent of attitude. The study further empirically provides the evidence that trust mediates the relationship between attitude and repurchase intention.