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What is Media Displacement Theory

Chapter 142
Encyclopedia of E-Commerce Development, Implementation, and Management
It proposes that people only have limited time and attention and participation in one communication activity takes away from participation in others. Therefore, when a new communication technology is introduced, people will have less time for other communication activities.
Published in Chapter:
“I Am Blogging…”: A Qualitative Study of Bloggers' Motivations of Writing Blogs
Wenjing Xie (Southern Illinois University Carbondale, USA)
Copyright: © 2016 |Pages: 10
DOI: 10.4018/978-1-4666-9787-4.ch142
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