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What is Media Literacy

Chapter 5

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

Media literacy, by its widely accepted definition, is of various types (visual, auditory, printed, etc.) to be able to access media messages, to analyze and evaluate the accessed media from a critical point of view and to produce their own media messages.

Published in Chapter:

Media Literacy and Framing of Media Content

Zuhal Akmese (Dicle University, Turkey)

Source Title: Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

DOI: 10.4018/978-1-7998-1534-1.ch005

Abstract

Communication is one of the areas most affected by technological developments. This change in the field of communication affects society in all its dimensions. Today, the media, which has become a force that affects, changes, and transforms social life in a serious way, is one of the most important elements of socialization. Media literacy is an extremely important concept to understand the functioning and policies of media institutions to ensure that individuals are not exposed to the manipulative effects of media production and to be able to analyze media content accurately. This study focuses on how media content is framed by addressing media and media literacy from a holistic perspective and emphasizes the importance of media literacy in analyzing these frameworks. In this context, the concept of media literacy is discussed in detail and how a sample news about media production is constructed in the context of critical media literacy is analyzed by the method of framing analysis.